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By closing this message, you are consenting to our use of cookies. A conceptual analysis of bcg model manjiri shanbhag1, dr. Value contribution of personal selling and directtoconsumer advertising in the pharmaceutical industry. E journal in pdf is available on the journals webpage, free of charge for download. Journal of marketing management 0267257x miar 2020 live.
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A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a highquality medium for the dissemination of. Internet of things, smart products, marketing management, product. Since 2001, global journal of management and business research gjmbr. Download limit exceeded you have exceeded your daily download allowance. Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firms marketing resources and activities.
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